I just returned from a week-long vacation. It was a real vacation. You know, the kind where you don't care about email or deadlines or office politics and you don't even feel guilty about your apathy. The time away reminded me of an oft-forgotten principle in the hectic business and nonprofit worlds: everyone needs a break.
Taking time away from work gives us space to view our business or organization from afar. That kind of distance is necessary if we want a truthful picture of how we're doing. And why does the truth matter? Think about it. Your audience follows your lead. If you lose touch with your company, then so will they.
Too often, the daily grind widdles away at the heart of business. Before long, we've forgotten why in the world we started doing what we're doing. That disconnectedness quickly finds its way to our audience, and soon, they, too, are feeling out of touch. This is very much not good.
You must stay connected to your company's mission if you want your audience to stay connected. That means that you have to take a break -- for real this time.
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