In one of our recent posts, we talked about the benefits of photo books for building stronger relationships with your donors. Here at Turnbull Marketing Group, we recently created a photo book for one of our clients, and, we're happy to report, it turned out beautifully.
In the spirit of the sharing, we wanted to spread the joy and share a few tips for creating a successful book.
- Keep it consistent. If you're going to work from a template, choose one that fits your organization's style and personality (branding). Choose one or two fonts that you use on your other publications and feature them throughout the book. (Don't know what I'm talking about? You need help with finding your personality. You need us.)
- Mix it up. You want a consistent theme, but don't make every page identical. Some pages can take two photos, some should feature one large image. If every page looks like the one next to it, you'll have a boring book (and bored donors).
- Less really is more. Fewer, stronger photos will yield a better result than pages filled with tiny snap shots.
- Tell a story. Copy is great for this. Pick a poem, scripture passage, or other written work that illustrates your mission. Spread the message throughout the book, using the photos to help tell the story. If you're feeling particularly ambitious, you can even write your own copy, but remember to keep it light -- this is a coffee table book, not a dissertation.
- Talk (only a little) about you. Write an introduction page to tell your audience about you. Yes, if this is for your donors, they (should) already know about you. Even so, it never hurts to remind them. Plus, you want people to put this book on their coffee tables and share it with all their visitors. Make it easy for them.
- Proofread, proofread, proofread. You want to give a positive image about your mission. Bad grammar and typos say, "Hey, we're sloppy over here," not "We deserve your confidence and support."
- Be generous. Give the book to as many people as you can; don't be tightfisted with it. Remember, the more people who have your book, the more people who feel appreciated, put it out on their coffee tables, and share your mission with others.
Come back and tell us how your photo book turns out. If you send us a copy, we'll put it out on our coffee table. Need help publishing a photo book worthy of wow? We can help. Contact us today for a quote.
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