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How to Write an e-Appeal

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Fundraising letters are the heart of most nonprofits fundraising programs. And as electronic communications become increasingly mainstream, many nonprofits are looking to expand their eFundraising. But electronic communications are not written the same way as traditional direct mail -- at least not good ones.

Turnbull Marketing Group has written a short guide on the topic to help you get started. You can access it in the resources section of our website.

 

Email Marketing: It's worth the learning curve

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Most small to medium-sized nonprofits are not realizing their full e-marketing potential. And this is a huge mistake.

It's understandable why these nonprofits haven't taken the leap yet. There's a steep learning curve. An initial investment of time and money is required. And the less tech-savvy organizations have most likely not built up a substantial collection of donors' email addresses. Yes, it's understandable. But it's still a huge mistake.

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