The Holidays -- you know, the ones that bring boughs of holly, wassail, and good cheer -- are every fundraiser's dream, and they should be yours, too. The Holidays give you an automatic theme for your mailing. They lend relevance to your appeal. At least, they should, if you do it right.
Doing it right means that you find a way to tie your mission in to the holiday spirit. Remember, your donors are feeling extra kind and benevolent at this time of year -- after all, everyone loves a good Christmas Carol, but nobody wants to be a scrooge. The art of fundraising comes with knowing how to steer this benevolence to your organization. And the art can be summed up in two words: Your Mission.
Every nonprofit has serving others as some part of its mission -- in varying degrees, of course. Find a way to tie your mission in to the holidays and you have relevance and motivation. You've answered the "Why now?" question donors ask before they pull out their checkbooks.
Need help lending relevance to your holiday appeal? Turnbull Marketing Group can help -- after all, that's what we do best. We help you help others. Contact us today.
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