That's the message in the new Communications Evaluation Guide, published by The Communication Network.
In a post about the guide, Katya Andresen of Robin Hood Marketing fame, highlights the steps the guide will take you through in your evaluation:
Step 1: Determine What You Will Evaluate
Step 2: Define Your Goal
Step 3: State Your Objective
Step 4: Identify Your Audience
Step 5: Establish Your Baseline
Step 6: Pose Your Evaluation Questions
Step 7: Draft Your Measurements
Step 8: Select Your Evaluation Techniques
Step 9: Estimate Your Budget
The process is similar to what we do for nonprofit clients with the Fundraising Checkup. An evaluation of your current strategies can be long and a little daunting, but some help goes a long way.
Download the Communications Evaluation Guide. If you want a little help, contact us. We love helping you help others.
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written by tory burch uk, August 11, 2011
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