If we had a single soap box over here on the No Bull Fundraising blog, it would likely be storytelling. I can’t say it enough: stories are the heart of your fundraising. And by heart, I mean they are the core, yes, but they are also what bring feeling and emotion to your cause. Without good stories, your donors see only the dry facts. And, let’s face it folks, the dry facts are usually pretty grim. But a good story on the other hand is full of hope, triumph, and humanity.
I’m not alone on my soap box. Other experts are saying the same thing. And when we all sing in harmony, you probably want to listen.
Kivi Leroux Miller, of the Nonprofit Communications Blog fame, says you can “use storytelling to give donors examples of the good work you are doing.” Stories illustrate the results you achieve with your donors’ gifts.
That’s all fine and dandy, you say, but how, pray tell, do I tell a good story? Excellent question. Katya, queen of Network for Good, has an excellent example of good story telling.
Katya, also provides a terrific checklist of how to tell if your stories are winners or losers.
To learn more about what makes a good story, view our presentation, Once Upon a Time.
At Turnbull Marketing Group, we provide a broad array of services to our clients, but all of them center around telling moving, winning stories that move donors to action. They are the heart of our business. So contact us today and see how we can help you tell good stories, get happy donors, and make more money.
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