Below are a few samples of our work. This is just a limited selection, so if you want to see more, be sure to ask. We're happy to help you get to know us better.
CAN-TR
Challenge: CAN-TR (Chatham Area Network for Therapeutic Riding) is a new nonprofit based out of Chatham County, NC. Their mission is use horses and physical therapy to help individuals living with physical and mental challenges. CAN-TR was born out a need in the community that brough with it a little controversy. So it was important that their brand focus on the positive, stay upbeat, and make their mission very clear.
Solution: Turnbull Marketing Group worked with the organization to customize a Nonprofit Start Up Package that would maximize value and give the young organization all the basic tools it needs to build a solid communications plan.
We developed the CAN-TR logo to illustrate the power of horses to help individuals break through the physical and mental challenges that have kept them from reaching their full potential.
We also designed and built a positive, story-driven web site, writing the main text for the site. The front page features an inspiring slide show with the motto "I CAN... with CAN-TR" and rotates through the different goals clients can achieve through the programs. In addition to providing a beautiful public space, the web site helps with the day to day administration by offering online forms for riders and volunteers, and providing a back-end administrative database.
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SIDS America
Challenge: SIDS America was ready for a total rebranding in an effort to take its services national and launch a new SIDS Support and Resource Center online.
Solution: Turnbull Marketing Group worked with the organization on a name change (previously Little Billy's SIDS Support), new logo, and new story-driven web site filled with SIDS Support Information and Helpful Resources. We are also working with SIDS America to build a solid fundraising and marketing program, which includes regular press releases, appeals to donors, e-newsletters, and an active social media plan.
While still in the early stages of its development, SIDS America has received a positive response from its community of supporters, recruiting new attention online, press coverage, and boasting nearly 500 online visitors in the first few weeks of its web site.
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Baptist Haiti Mission
Challenge: The Baptist Haiti Mission’s fundraising program was at a vulnerable stage and giving was down. The organization needed a new approach to fundraising.
Solution: TMG worked toward a total rebranding effort, including the development of a new logo. TMG is also directing the fundraising program from consulting to creation to production. We’re happy to report that giving is up!
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ISOH/IMPACT
Challenge: ISOH/IMPACT had a web site whose difficult navigation and simple design didn’t adequately reflect the organization’s recent growth or the breadth of its ministries.
The organization was also beginning a capital campaign to raise funds for a new Disaster Response Center.
Solution: TMG redesigned the ISOH/IMPACT site, creating better navigation and enabling email capture to grow the organization’s donor base. We also created an interactive microsite and high-end brochure to engage donors and encourage their investment in the The International Hope Center. TMG is currently serving as a consultant for a strengthened branding effort, ongoing fundraising, and the capital campaign.
Both existing and potential donors have responded positively to the new image and the improved communications with the organization.
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St. Joseph's Indian School
Challenge: St. Joseph's Indian School wanted a fundraising package that would really stand out for it's "Back To School" matching gift challenge.
Solution: TMG worked with ZachDirect to write the copy for a direct mail package that featured "matching gift checks" and moving photographs of the children. The result was a letter donors couldn't wait to open or respond to!
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