If you don't make it easy for your donors to give online, you're making a big mistake. A huge mistake. A ginormous mistake. You get the point.
A recent article from csmonitor.com tells how online giving is increasing, both among young donors and wealthy donors who are often plugged into the Internet to do modern-day business. To make it even better, first-time donations given online tend to be 1.5 times larger than first-time donations given through direct mail.
You probably don't want to throw away your direct mail program any time soon. But you do need to start building up your online fundraising program - today. Learn more by reading the whole article: Donors warm up to online giving | csmonitor.com
Need help establishing a strong online giving program? Turnbull Marketing Group can help. Contact us today.
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