The North-Carolina based nonprofit, Mothers and Their Children, knew it was time for a change. Their logo and website were outdated and they were having trouble effectively communicating the story of their mission. That's where we stepped in.
Turnbull Marketing Group worked with the board and leadership to identify the strengths and weaknesses in its existing brand. And then we gave the organization a makeover.
Mothers and Their Children was formally called Prison MATCH. The name had become confusing for the organization's audience, and the mission wasn't well understood. The connotation was also negative, focusing on the Prison (the setting), not the Moms and their Children (the people).
We helped Mothers and Their Children to create a new, warmer identity and a dynamic, story-driven website.
Contact us to learn more about how we can help your nonprofit to better communicate its mission through strategy consulting as well as print and online materials.
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